01/08/2024

The New Digital Dark Age

Online trust will reach an all-time low thanks to unchecked disinformation

For researchers, social media has always represented greater access to data, more democratic involvement in knowledge production and greater transparency about social behavior. Getting a sense of what was happening, especially during political crises, major media events, or natural disasters, was as easy as looking around a platform like Twitter or Facebook. In 2024, however, that will no longer be possible.

In 2024, we will face a grim digital dark age, as social media platforms transition away from the logic of Web 2.0 and toward one dictated by AI-generated content. Companies have rushed to incorporate large language models (LLMs) into online services, complete with hallucinations (inaccurate, unjustified responses) and mistakes, which have further fractured our trust in online information.

Another aspect of this new digital dark age comes from not being able to see what others are doing. Twitter once pulsed with publicly readable sentiment of its users. Social researchers loved Twitter data, relying on it because it provided a ready, reasonable approximation of how a significant slice of internet users behaved. However, Elon Musk has now priced researchers out of Twitter data after recently announcing that it was ending free access to the platform’s API. This made it difficult, if not impossible, to obtain data needed for research on topics such as public health, natural disaster response, political campaigning, and economic activity. It was a harsh reminder that the modern internet has never been free or democratic, but instead walled and controlled.

Please select this link to read the complete article from WIRED.