01/08/2024

How Leaders Can Improve Retention

Keeping good people will be a growing challenge this year

As the new year kicks in, we seem to be back to Great Resignation chatter, some research metrics show that a lot of workers are itchy to move somewhere else. The Conference Board CHRO Confidence Index, released last month, found that more HR leaders expect retention to decrease, and fewer expect retention levels to improve. Similarly, another survey by consulting firm esphr by WorkNest found that retention has become the top concern for HR leaders, with 36 percent citing it as their "key challenge for the new year." (Recruitment is close behind at 30 percent.)

Naturally, this poses a concern for association leaders on two fronts. The association's own staff requires attention; for one, no leader wants to lose their best people. But as a the lead advocate for their association's industry, leaders can see the drain in resources as a broader, more strategic challenge, how are you ensuring that your members remain engaged in the industry, and feel like they can progress and grow within it?

Some of that, of course, will depend on the economics unique to your association. But a sense of engagement cuts across all industries, and the engagement problem is pronounced too—the Conference Board survey sees increased weakness there.

Please select this link to read the complete article from Associations Now.