01/04/2024

Smart Social Media Strategies for Conferences

How one organization tweaked its social media approach

Kristin Jones, social media manager at the Project Management Institute (PMI), is always looking for new ways to evolve the association's social media strategy to compliment the needs of the community both throughout the year and during events.

"We had developed a solid coverage plan, but in the years following the pandemic, I wanted to see how people interacted with social media at live events," Jones said. "It's a whole new world."

With this in mind, Jones decided to change things up for the PMI Global Summit 2023.

Please select this link to read the complete article from Associations Now.