01/03/2024

Planned Giving for Associations

Here is how to build a legacy

Planned giving, also called legacy giving, is a powerful way to ensure your organization's future while deepening relationships with members.

For many associations, planned giving is a new undertaking, often falling to the bottom of the fundraising to-do list behind more familiar and urgent needs. However, it is among the best ways to diversify your nondues revenue (and make it more predictable over time). Let's explore the basics before honing in on relationship-building tips.

What Is Planned Giving?

Planned giving consists of any donations contributed to your organization through a donor's estate or financial plan, most commonly as deferred gifts in the form of bequests in donors' wills.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.