01/03/2024

What to Consider When Retooling Your Membership Brochure

Often, choosing what should be included isn’t easy

When Tom Quash, CAE, came on board as chief communications and marketing officer at the American Dental Education Association (ADEA) in May 2023, the organization was already looking to revise how it presented its benefits to both members and prospects.

"At that point, the leadership team, the membership department and the board of directors all had input in the process, and, with so many perspectives and without someone in my position, the organization was at a loss about which way to go," Quash said.

ADEA had decided to revise its membership brochure to make it more inclusive of the community. According to Quash, there was initially a lot of language about "dentistry," which didn't encompass the full dental education community.

Please select this link to read the complete article from Associations Now.