12/22/2023

Re-design Sponsorship Strategies

Keep sponsorship dollars flowing and sponsors happy

With companies becoming more selective in how they spend their marketing budgets, some associations are rethinking sponsorship opportunities—finding that flexible and personalized options promote greater participation and boost revenue.

Associations that offer more interesting options reap the benefits, said Dave Lutz, managing director at Velvet Chainsaw Consulting, who has also spoken for OSAP in the past. New sponsorship options should provide a significant ROI to sponsors—and provide value to attendees in alignment with higher conference experience expectations. Lutz pushes associations to focus on "attendee mattering:" what attendees will take away from the sponsorship.

Lutz recommended creating sponsorships that allow for attendees to opt in or out; that provide something experiential, such as education or entertainment; and that integrate some form of appreciation—whether it's something attendees take home, consume or that makes them feel like a VIP.

Please select this link to read the complete article from Associations Now.