12/21/2023

It May be Time to Shake Up Your Annual Report Strategy

How one group has made biannual email updates work

dWhile printed annual reports are a staple at many associations, the American Bankers Association (ABA) doesn't use format to communicate with members.

"We've always been proactive with members about what we were doing, but we didn't have one space where we collected our biggest wins and achievements for the industry over a period of time," said Evan Sparks, ABA's senior vice president of member communication.

However, in summer 2020, ABA decided it was time for a change. Not only had ABA staff been hard at work developing relevant content and learning, but ABA members also helped deliver the Paycheck Protection Program (PPP), a loan program that allowed businesses to keep their workforce employed during the pandemic.

Please select this link to read the complete article from Associations Now.