12/18/2023

Watch Out for These Five Business Trends Coming in 2024

How to best prepare for what the future holds

For those of us in business leadership, the past year has been characterized as the third in a period of uncertainty, headwinds and change. As I’ve heard our chairman and CEO, Bill McDermott, say, "the world has never moved so fast and will never move so slow again."

We entered a new era of exponential technology – as we’ve seen previously with first mobile and then the internet. And, as uptake of AI continues in 2024, there will be era-defining impacts on how companies adapt to ‘big picture’ problems such as environmental, social and governance (ESG) issues, and the ongoing skills gap. The Federal Minister of Labor and Social Affairs of Germany, Hubertus Heil, recently said that if no action is taken, the country will be short a whopping seven million workers by 2035.

“Digital transformation” is a word that we’ve heard for many years. It became a necessary imperative after 2020 and the transition to working first from home, then anywhere, and now in a hybrid world. In 2024, as we take stock of three years of uncertainty and constant change, I believe we’ll see business transformation become the new norm – where businesses embrace ongoing change as both an IT and cultural reality, while also seeking to organize their systems, policies and priorities for the new human-centric future.

Please select this link to read the complete article from diginomica.