12/18/2023

Card-linked Offers

Why you should care about them

Card-linked, cashback and performance-based offers are all types of promotional incentives that retailers can use to drive customer behavior and achieve specific and measurable goals. Retailers who use these methods to attract shoppers can see the upside of increased customers and a bigger bottom line.

A recent study shows that 65 percent of credit and debit card users prefer to shop with brands or merchants where they are members of loyalty or rewards programs. These strategies play a role in consumer shopping habits and can positively influence retailer business.

What is a Card-linked Offer?

Card-linked offers are digital offers from brands and retailers linked directly to a payment provider like a debit or credit card. Then the offer is redeemed by the consumer when the linked payment card is used at the point of sale.

Please select this link to read the complete blog post from OSAP member i3 Commerce Technology.