12/14/2023

Organizational Self-examination Can Assist in Attracting Next-gen Members

Organizations are having difficulty attracting younger members

Attracting younger members is an increasingly vital task for professional organizations that rely on membership-based revenue models. However, that's often easier said than done: According to a HiringThing report, 56 percent of associations are having trouble engaging young professionals.

However, associations can overcome these challenges by examining their environment, audience, and data to develop a marketing approach that will resonate with younger audiences.

Looking Within: Audience and Environment

Your association may have seen a decrease in new members joining via recruitment campaigns or other avenues—and it is not for lack of marketing or trying. So, what is the real reason behind it?

Please select this link to read the complete article from ASAE’s Center for Association Leadership.