12/13/2023

Artificial Intelligence

Understanding if it's a viral sensation or a revolutionary tool

AI and its 'magical' powers have been around for a while, mostly used though by IT experts. Its popularity in the meetings industry started rising after the pandemic to become a widespread tool assisting all kinds of organizations with their day-to-day activities.

"At the beginning of 2023 the global business events industry was barely talking about AI. Nine months later, 68 percent of business event professionals are telling us that they see AI as a crucial tool for their business," said Sherrif Karamat, president and CEO of PCMA.

The Professional Convention Management Association (PCMA) has already integrated Project Spark in its tasks and for its members. The AI tool "for eventprofs, by eventprofs" aims to help their members jump-start routine event planning tasks, complementing human skills and expertise. "According to a recent PCMA survey, nearly 70 percent of meeting planners see AI as crucial for their business. To meet this demand, PCMA launched Project Spark, an AI platform tailored for meetings and events. After garnering over 3,500 users since its spring launch, Spark is unveiling expanded paid versions for both individual users and enterprise clients," said Karamat.

Please select this link to read the complete article from Boardroom.