12/12/2023

Personalize Text Messaging Campaigns

Here are four tips for doing so

Picture this: You're a new member of your association. You receive your very first text message welcoming you to a network of like-minded peers, but you're addressed as "Dear Member" instead of greeted with your first name. Already, you feel disconnected from your association's community, but you brush it aside. Over time, you continue to receive generic messages and you start to feel less and less valued. 

Rather than sending your members generalized messages that feel distant and inauthentic, your association should tailor your text messages to each individual. After all, your members all have their own interests and motivations for joining your organization, and personalizing your messages can help you drive member engagement and inspire them to complete a variety of actions—like registering for your next event, donating to your fundraiser or upgrading their membership tier.

Whether you're hoping to improve nondues revenue or encourage sign-ups for your annual conference, a personalized text messaging strategy can help. Let's look at how to personalize your association's text messaging campaign and strengthen connections with your members.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.