12/07/2023

Using AI to Personalize Employee Communications

Communicators can use tech for an increased human touch

It doesn't really make sense when you consider it on the surface — using generative AI (GAI) to add an increased human touch to your comms efforts? That seems like a paradox, but once you look a little deeper, it's not all that far-fetched. In fact, AI can be a helpful personalization tool in your comms arsenal.

Artificial intelligence — with a human influence

AI alone isn't going to help you do much — it's what you give it as input that unlocks its power. According to Megan DiSciullo, U.S. and Mexico communications leader for PwC, communicators with an in-depth understanding of their organization's business functions and structure are in a prime position to use GAI to their advantage, and with an exceptional pace to boot.

"By leveraging GAI technology, we can more effectively reach specific employee personas in an efficient and targeted manner with much more speed than we could in the past," DiSciullo said.

Please select this link to read the complete article from Ragan Communications.