12/05/2023

Even as Employers Reduce Perks, Holiday Gift-giving Still Matters

More than 75 percent of employees actually expect a gift

Companies try to show employees they're appreciated around the end of the year with holiday parties and gifts, and while it is the thought that counts, giving staff a present they find both useful and meaningful can go quite a long way when it comes to engagement, loyalty and company culture. And ultimately, the gifts a company gives (or doesn't) can say a lot about the company itself to its workforce.

The best gift Nicole Velez ever got was a Yeti cooler from a previous employer.

"It's been over five years since they gave it to me and it is still in such great condition," said Velez, who is currently a senior account executive at 5wPR. "It's also so expensive and not something I would buy for myself but love to have for the beach or tailgates."

More than 75 percent of U.S. workers are actually expecting a gift from their employer this holiday season, and say it makes them feel truly valued, a survey from gifting-platform Snappy, including over 1,500 respondents taken this September found.

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