11/30/2023

LinkedIn Expands its Ad Tools

The new tools will help in improving performance and measurement

LinkedIn’s announced some new technical updates for its ad tools, including a new Conversions API, improved website actions tracking (via its Insight tag) and updates for Document Ads.

First off, on its Conversions API. LinkedIn’s rolling out a new way to track campaign performance, without the need for cookie tracking, which will provide more insight into the actions that users take in response to your LinkedIn ads.

As explained by LinkedIn:

“With Conversions API, you can choose between direct API integration and partner integration, offering flexibility for different situations. Use this capability to connect both your online and offline data to LinkedIn, allowing you to see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event.”

Please select this link to read the complete article from Social Media Today.