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11/21/2023

What Associations Need to Know About the Executive Order on AI

Taking an ethical approach to its use

On Oct. 30, President Joe Biden issued an executive order on artificial intelligence to establish new standards for safe, secure, and trustworthy AI. Though most of the provisions don’t apply to the private sector, the EO should be a signal for associations to evaluate how they can take an active approach to advance ethical AI use.

"We know Congress is looking to regulate AI, so there’s a good chance these provisions will apply to associations soon," said Russell Harrison, managing director of the Institute of Electrical and Electronic Engineers-USA (IEEE). "AI is an incredible tool for any group in the business of bringing people together, which is what associations are all about."

AI and related technologies—like robotic process automation and machine learning—have been used in a wide range of technological solutions for years. Many associations are already using AI in email marketing, generating content for meetings and creating more efficient operations.

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