11/16/2023

Attracting Next-gen Members Begins With Organizational Self-examination

Develop a marketing approach that resonates with younger audiences

Attracting younger members is an increasingly vital task for professional organizations that rely on membership-based revenue models.

That’s often easier said than done, however. According to a HiringThing report, 56 percent of associations are having trouble engaging young professionals.

However, associations can overcome these challenges by examining their environment, audience and data to develop a marketing approach that will resonate with younger audiences.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.