11/14/2023

Associations & AI

Understanding its legal impact

There has been a rush of news and debate around artificial intelligence (AI) since the launch of ChatGPT in late 2022. AI is nothing new; you likely interact with it every day via spellcheck, virtual assistants (Apple's Siri and Amazon's Alexa) and email spam filters. Generative AI, however, and its mass adoption for both personal and professional use, is a more recent phenomenon, and you may not have considered the legal implications and potential impact on your association.

The Upside

AI can create new opportunities for associations. For example, AI could improve member engagement by tracking and analyzing the type of content that each member clicks on to deliver personalized communications or webpages. Your association could also automate data analysis and repetitive tasks and processes to allow staff to focus on more creative work. It might give you a head start on preparing written reports, educational materials, or presentations.

The same is true of generative AI. While generative AI can be leveraged by your association and its members in many exciting ways (including but not limited to content creation), it is important to understand and plan for potential risks. Below, we discuss some of the most common concerns among association executives regarding generative AI, all of which underscore the need for associations to develop and regularly update a comprehensive AI policy.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.