11/02/2023

The Story Behind a Successful Member Dues Increase

It's time to remove the pandemic-era goggles

For many associations, the "survival mode" during the pandemic has given way to recovery and, with it, the inevitable question posed by boards: How do we start growing revenue again?

In 2022, the Voluntary Protection Programs Participants’ Association (VPPPA) board asked me how long it had been since we increased member dues. The answer came as a shock to everyone in the room: We honestly weren't sure.

That's because there wasn’t a record of any structural changes to VPPPA’s dues model in our 20-plus years of data—which meant members had most likely been paying the same dues amount since before the iPhone was invented.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.