10/23/2023

Understanding the COO Role

Ten things you should know about the position

In recent years, there has been a resurgence of chief operating officer positions (COO) available in the association management industry. This past May, to help association professionals shine in these positions, ASAE's Executive Management Advisory Council, along with ASAE Learning, created a webinar series about the role of the COO. The series highlighted three areas that COOs must balance in their unique role: leadership, trends and career aspirations.

Panelists and moderators were curated from the council, along with other association COOs and professionals specializing in executive recruiting and coaching. The perspectives complemented one another to provide a broader understanding of the COO role and its importance.

As an outcome, the panelists shared "The COO's Playbook: 10 Critical Lessons for Excelling in the Role." Here is an overview of how these recommendations will help CEOs be successful in the position and improve their associations too.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.