10/11/2023

Adobe is Not Done with its Generative AI Offerings

Its latest tools speed up creative tasks

Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March, according to the company.

During its annual creativity conference, MAX, held in Los Angeles, the creative software provider introduced Firefly Image 2 and Firefly Vector, among other features. These additions to its creative generative AI platform were trained on licensed content such as Adobe Stock.

Brands like Mattel, NASCAR and IBM have adopted the Firefly suite into their creative processes to expedite workflows.

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