10/10/2023

Building a Google Ad Grants Strategy

Three things to consider before launching one

Unlocking the potential of your association's outreach efforts while maximizing your budget is a constant pursuit. If you're seeking innovative ways to elevate your association's visibility, the Google Ad Grants program could be the game-changer for which you've been waiting.

Designed for charitable organizations, the Google Ad Grants program enables marketers to promote their website’s content within Google Search results—free of charge. The goal is to generate more site traffic, funds, and engagement without blowing your marketing budget. 

As a program participant, an association would receive a $10,000 monthly stipend to offset costs associated with marketing their events, membership perks, and other engagement opportunities—making it a good addition to their current multichannel marketing strategy.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.