09/22/2023

How to Make Associations a Sector of Choice for Hispanics, Latinos

Organizations are always looking to stand out from the competition

Promoting Hispanic and Latino inclusion can help associations grow their workforce, expand their talent pool and achieve better outcomes.

Research shows that associations can expect more Hispanics and Latinos as potential members, customers and staff in the next decades. According to the Latino Donor Collaborative, one in four working-age Americans will be Latino by 2030, and one in three will be Latino by 2060. By 2030, Latinos are expected make up 22.4 percent of the U.S. labor force; by 2060, one-of-three children and over 30 percent of the U.S. population will be of Hispanic heritage.

As Hispanic Heritage Month begins, here are key strategies for recruiting, retaining, and developing Hispanic and Latino professionals.

Please select this link to read the complete article from ASAE's Center for Association Leadership.