09/11/2023

Membership Marketing

Five breakthroughs to consider

Traditional membership marketing is predictably low return and has stayed the same for years. According to data from over 200 million emails sent from Constant Contact customers, the average click rate for nonprofit membership organizations was less than 2 percent in June 2023. Only 14 percent say social media is effective, and 10 percent say paid digital works.

Sequence Consulting has tested several innovations in membership segmentation, targeting, messaging, and advertising that performed better than old-school tactics, in one case up to 27 times better.

Here’s a look at five of these techniques and how associations can use them to their advantage.

Please select this link to read the complete article from ASAE's Center for Association Excellence.