09/07/2023

Stop the Churn

Why less Is more in B2B content marketing

Content is a catalyst for achieving various business objectives; but, depending on what those are, content could take wildly different shapes.

Companies are still pumping out keyword-heavy blog posts but doing little else. They're playing the SEO game, but that's only one small piece of a much bigger marketing puzzle.

SEO is, of course, valuable. After all, more than 75 percent of B2B traffic comes from organic and paid searches. Organic traffic also converts higher and drives the most traffic (53 percent of it).

Please select this link to read the complete blog post from MarketingProfs.