What are you doing tomorrow? Frank Figliuzzi, former assistant director for counterintelligence at the Federal Bureau of Investigation (FBI), wants you to block off your morning and plan how you're going to handle your inevitable cyberattack.

"This is the new robbery. This is the new 7-Eleven convenience-store stick-em-up," said Figliuzzi. "The time to make a decision is not in the middle of a crisis."

Figliuzzi recently talked about how to protect corporate brands and reputation in the digital age with Gary Sheffer, a professor of public relations at Boston University. They spoke in a webinar by Smart Works Collaborative, an initiative on change and disruption in business from Westport, Connecticut, public relations firm Meryl Moss Media Group. Figliuzzi, author of The FBI Way: Inside the Bureau's Code of Excellence (Custom House, 2021), offered guidance that business owners and leaders of organizations of all kinds can use to protect against the growing threat of ransomware and other cybersecurity risks, including deep fakes. Here are some takeaways you can put to work today.

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