08/07/2020

A Tough Love Letter to the Meetings Industry

Why we must embrace attendee concerns

Right now, our industry is in a reinvention frenzy. We are building new models for how to safely meet and connect in order to get people to be ready to come back to face-to-face events. But we cannot operate under the "Field of Dreams" premise that if we build it, they will come.

Yes, we need to be prepared for the new reality that coronavirus has brought — I have been saying this to my team since day one of this pandemic. But at the same time, there seems to be such a rush to redesign the event experience and get new protocols out as quickly as possible, that it is hard not to wonder if they are up to par.

If you are like me, you are probably also getting lots of emails with invitations to webinars on what the new best practices are for meetings of the future. But how many of those are based on solid research? Do we know what the potential attendees think? 

Please select this link to read the complete blog post from Northstar Meetings Group.