08/05/2020

Timeless Member Engagement Strategies

Don't hesitate to communicate your value

“Membership engagement solves everything.”

That’s a pretty bold statement. Tom Morrison, CEO of the Metal Treating Institute, backs it up with impressive numbers: More than 80 percent of MTI members are engaged at some level, and the organization has maintained a 97 percent retention rate for 10 years in a row. He says engaged members lead to fiscal growth, better volunteerism and program involvement, which is why it’s his number-one priority as an association leader.

Morrison recently co-hosted a webinar outlining successful strategies for keeping members engaged, even in a crisis.

Please select this link to read the complete article from Associations Now.