08/04/2020

Daily Buzz: Design Your Way Into a Better Remote Experience

Good intranet design matters to workers more than you might realize

As organizations scramble to make remote work more efficient, Dan Hawtrey at CMSWire points out an easily overlooked factor in digital employee experience: intranet design.

“On more than one occasion I’ve seen teams launch a really great feature on their intranet only for it to go ignored,” Hawtrey said. “Then the homepage gets a redesign and lo, everyone starts raving about the new feature, which has been there for months.”

Hawtrey names several benefits of paying close attention to intranet design, including deepened engagement from stakeholders, consistency, potential for repurposing elements of the design, ability to customize, ease of user adoption and—unsurprisingly—usability. He also stresses the importance of making accessibility a core design principle, as opposed to a factor that’s separate from usability and design.

The content of the site itself can be another benefit.

“A good design can help ensure content quality,” Hawtrey said. “[A] significant link between good design and good content can be found from the business perspective.”

And if the design supports company culture with strategic corporate branding? All the better.

Please select this link to read the original article from Associations Now.