07/09/2020

How Communication Teams Are Pivoting as COVID-19 Affects Revenue

The pandemic caused a decrease in nondues revenue

While generating revenue has long been a concern for association communications teams, the COVID-19 pandemic has ramped that up and led to changes to the way those teams do business, according to Naylor Association Solutions’ 2020 Association Communications Benchmarking Report [registration required].

The report surveyed associations during the COVID-19 pandemic, offering a real-world glimpse at the way communication efforts have been affected by the crisis and some of the changes they’ve made in response.

“We’ve been doing the report for nine years, and revenue has always been a worry for associations,” said Sarah Sain, CAE, Naylor’s director of content and member communications. “It saw quite an increase, about 10 percentage points from previous years.”

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