06/15/2020

Daily Buzz: Attendee Engagement Can Go Beyond the Event

Connect with your audience before, during and after your event

A great event occurs when attendees are engaged. However, engagement doesn’t have to be confined to the event itself—communicate with attendees before, during, and after. And that’s true whether the event you’re planning is virtual or not.

“Whether you’ll be face-to-face, all online, or some combination of the two, keeping attendees informed and engaged is imperative to event success,” said MemberClicks’ Colleen Bottorff.

Communicating before the event helps build anticipation and facilitate connections. During the event, meanwhile, give attendees the information they need.

“If you’ll have a TV or screen (or virtual waiting room) where you can share a slide presentation, put one together that’ll loop with important information,” Bottorff said.

In your post-event communications, thank attendees for coming and share any highlights—photos, videos, information about prize winners. Then, lead them to any relevant material you have, such as blog posts, white papers, and e-learning courses.

“Be sure you make a regular practice of thinking about your attendees’ experience—that means their entire journey from registration to the weeks following—and what they might need to know about before, during, and after the event,” Bottorff said.

Please select this link to read the original article from Associations Now.