06/01/2020

Daily Buzz: Google to Shift Search-ranking Metrics

If your site has a low-quality surfing experience, it could soon get docked

If your site has a low-quality surfing experience, it could soon get docked by Google in the search rankings.

The company announced on May 28 that it would start ranking sites based on three new ranking metrics it calls “Core Web Vitals”: the speed at which a site loads; the speed at which a user can first interact with a site; and a site’s visual stability when loading.

“We believe user engagement will improve as experiences on the web get better—and that by incorporating these new signals into Search, we’ll help make the web better for everyone,” said Sowmya Subramanian, the company’s director of engineering for search ecosystem, in a blog post.

One piece of positive news about this is that the change will not be immediate. The company plans to implement it sometime in 2021, in part due to concerns about COVID-19. But when the world gets back to normal, it’s something you should be ready to fix.

Please select this link to read the original article from Associations Now.