05/28/2020

Look to Your Resilient Programs to Help Maintain Revenue

Lessons learned from previous recessions can help organizations survive

With the pandemic having put the kibosh on most revenue streams that require in-person attendance, associations should look for resilient programs to help them maintain a steady flow of revenue in these lean times, said two experts.

“Right now, we need to focus on programs that are most resilient,” said Sharon Rice, managing director of business strategy at .orgSource. “We need to sunset programs that were already on their way out. That sunsetting and managing our product lifecycle is critically important right now: Pulling our resources away from programs that are not resilient and pushing them toward programs that are.”

Rice, who spoke at the webinar “The Impact of a Low Touch Economy on Associations–What is Your Strategy in the New World?,” said the programs that are resilient will be ones that are digital and data-driven.

Please select this link to read the complete article from Associations Now.