05/22/2020

Daily Buzz: Build Your Online Communities During a Crisis

Build virtual relationships so actual ones don't disappear

Can’t see members in person? There are still ways to nurture community and connect remotely during the COVID-19 pandemic, said Chloe Blair on Association Success.

Start by reaching out to members to see how they’re doing. This will strengthen relationships and give you a sense of what your members are really going through.

“Taking time to ask someone how they’re doing can bring some positivity and understanding into their day," said Blair. "Staying engaged in what’s happening in their lives creates meaningful relationships."

Do what you can to be relatable when reaching out to members. Instead of treating it like a business-as-usual conversation, acknowledge that this is a stressful time and talk about your own challenges.

“Imperfection and openness establishes more relatability than trying to appear as if everything is OK,” Blair said. “Some of the ways you can be more relatable include sharing a little about what’s going on in your life, a mistake you’ve recently learned from, or expressing emotions around what’s going on.”

Treat this uncertain time as an opportunity to connect in new ways. Your organization can still host video calls, social media challenges and group chats where members get to engage with one another.

“Not only will you create a breeding ground for great ideas, friendships, and creativity, but you’ll establish a loyal community for people to turn to in times of need,” Blair said.

Please select this link to read the original article from Associations Now.