04/01/2020

Daily Buzz: Tips for a Better Webinar Experience

Keep presenters' distractions at a minimum

Looking to provide digital content to members? Webinars are a good place to start, but to make them worthwhile, they need to be done right.

“Current conditions have led organizations to exponentially increase the volume of webinars they present to members and customers. As you might expect, the value provided varies widely,” said Jeffrey Cufaude on the Idea Architects blog.

There are a few guidelines to follow to create a better webinar experience, and it starts with the presenters: Don’t make them multitask.

“When attention is divided; value is diluted. Few presenters can simultaneously deliver quality content, attend to informal messages from the webinar host and engage with the participant chat,” Cufaude said.

Pre-record the presentation so that the speaker focuses only on presenting great content. This strategy also lets you add in graphics during post-production and avoids the potential technical problems that arise when presenting live.

Another way to make sure things run smoothly is to make webinar presentations a team effort. Instead of one or two webinar generalists, Cufaude suggested creating a team of webinar specialists, each having one specific function. Roles may include moderator, tech support, or a “conversation catalyst” who poses questions when none are asked and engages in the chat in response to presenter questions.

“Each of these roles is a great micro-volunteering opportunity for members of your organization,” Cufaude said.

Please select this link to read the original article from Associations Now.