02/20/2020

Daily Buzz: 2020 Nonprofit Trends

Use industry standards to inform your organization’s goals

Is your organization on the right track this year? To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020.

When it comes to marketing, make communications personal.

“The days of blanket messaging to your audience are over,” Morand said. Instead, opt for personal tactics such as sharing stories about the people you serve and segmenting your email lists by previous interaction and interests.

If you’re looking to reach your audience in new ways this year, consider starting a podcast. To say they’re popular is an understatement: A Mailchimp study reports more than 700,000 podcasts and 29 million podcast episodes were produced in 2019, while Edison Research’s Infinite Dial Study reports more than half of Americans listen to podcasts, and about 32 percent listen monthly.

“Producing podcasts for your nonprofit is an important way to increase brand awareness,” Morand said.

Need to make internal changes at your nonprofit? Create a diverse leadership group so that leaders can better connect with your community and inspire members of your organization.

“Over the years, more and more nonprofits are making an effort to have inclusive leadership that represents the range of communities served, and the range of staff that make up the organization. This trend will continue through 2020,” Morand said.

Please select this link to read the original article from Associations Now.