01/16/2020

Don't Downplay Members' Data Privacy Concerns

Data collection is a fact life many Americans dislike

Data collection may be a fact of life for many Americans, but it doesn’t mean they have to like it.

And the fact that they don’t might be just enough to give you pause.

A recent study from the Pew Research Center found that more than 60 percent of people felt that it was not possible to go through life without being tracked by either corporations (62 percent) or the government (63 percent). Despite knowing that such privacy considerations come with the territory, many Americans are uncomfortable with it. A full 81 percent say they have no control over what companies collect, and an equivalent number says that the risks outweigh the benefits of such data collection, which is rampant on sites such as Facebook and Google.

Please select this link to read the complete article from Associations Now.