08/19/2019

Membership Hack: $5 Trial Membership

Consider a two-week test drive of your organization's offerings

For the cost of a Starbucks latté, the International Public Safety Association (IPSA) gave member prospects a limited $5 trial membership that included access to a lot of member benefits.

How to hack it? To celebrate its fifth anniversary, the International Public Safety Association offered an intriguing membership trial: It invited prospects to test-drive the member experience for two weeks for $5.

The trial membership gave prospects access to a range of benefits, including selected publications and webinars and free registration to IPSA’s fall meeting in Washington, D.C.

Please select this link to read the complete article from Associations Now.