06/05/2019

Daily Buzz: First Steps to Personalized Events

Personalization is a key strategy for exciting and engaging attendees

Personalization is a key strategy for exciting and engaging attendees—but without the right approach, your efforts can fall flat.

The first step in a solid personalization strategy is understanding how personalization aligns with overall meeting objectives. “For example, if your objective is to increase sales, is there a particular audience segment that is underperforming and could be significantly impacted by a personalized event experience?” writes the Eventsforce team on its blog.

Next, dive into the data. “Start the process by identifying what data you already hold on attendees, how you’re going to segregate audiences, and what information you want to collect from them,” the team writes.

Please select this link to read the original article from Associations Now.