12/04/2018

Who Should Own Your Email Newsletter Production Process?

Creation shouldn't be siloed

Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business.

Email tends to be more fragile than websites, meaning that you might need to get your developers involved on more than  an occasional basis. Your marketing team might see its purpose as largely promotional and would prefer to put its imprint on the matter. Then there’s your communications or editorial team, who might see email as a storytelling format, with links that support messaging goals rather than promotional ones. And, of course, volunteers might want a say in what goes inside your email newsletter. Their goal may be to inform the community about their activities.

And what about the day to day? When there are so many players involved, who has to sign off on a message—and how does the strategy change if it’s a daily newsletter, rather than a weekly or monthly one?

Please select this link to read the complete article from Associations Now.