07/17/2018

A Content Marketing ROI Hack: Publish Less

ROI is challenging to perfect when it comes to content marketing strategy

Content is asked to do a lot by associations in 2018, but it’s understandable if you feel a little nervous about how it’s actually performing.

Most of your peers probably are, too.

Recently, the B2B marketing firm PAN Communications released the 2018 edition of its Content Fitness Report, which showed that while many respondents are embracing content marketing in their own organizations. Around 60 percent or so described it as a marketing budget priority in 2018, the highest of any category—they are also concerned with return on investment.

Please select this link to read the original article from Associations Now.