06/22/2018

Facebook Tests Paid Subscriptions for Groups

This latest move is designed help group creators monetize their communities

Facebook’s private communities have been gaining steam as an alternative to traditional pages, but they take a lot of time and work to manage. The company’s latest move is designed help group creators monetize their communities so they can offer more engaging content and a better experience to their members.

On Wednesday, Facebook announced a pilot program that will allow selected group admins who manage large communities to offer paid, subscriber-only sub-groups.

The move is interesting for Facebook, which tends to monetize through advertising, rather than membership-style options. The company said the program is an extension of an existing strategy to offer financial support to content creators.

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