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March 21, 2024
11:30AM - 1:30PM EDT

OSAP Q1 Meeting and Education: Integrated Authority

Growing Non-dues Revenue and Expanding Thought Leadership Through Member Engagement

The Conference Center at OCLC | 6600 Kilgour Pl. | Dublin, OH, 43017

Please select this link to register.

Non-dues revenue diversifies income streams, reduces reliance on unpredictable funding sources and enables nonprofits to invest in their mission, programs and growth initiatives. Additionally, it fosters innovation and allows organizations to adapt to changing circumstances, ensuring they can continue making a positive impact in their communities.

Join us for the OSAP Q1 Luncheon Meeting on March 21, 2024 featuring speaker Barb Burgie, owner of Burgie Media Fusion who will present,  Integrated Authority: Growing Non-dues Revenue and Expanding Thought Leadership Through Member Engagement. In this session, participants will gain:

• Applicable knowledge related to the importance of positioning members as thought leaders
• Insights into how this positioning helps increase member engagement, and
• Observations on how these methods can provide opportunities for non-dues revenue.

Scroll down to learn more about the April 18, Q1 online educational offering, Persuasive Techniques: Unleash the Power of Cialdini's Principles presented by Lori Zoss Kraska, MBA, CFRE.

March 21 Luncheon Schedule:

• Registration & Networking: 11:30 - 12:00 p.m.
• Luncheon & Keynote: 12:00 - 1:30 p.m.
• Venue Tour: 1:30 p.m.

Reminder: Business casual is the preferred attire for OSAP in-person events.

April 18 Virtual Educational Deep Dive Schedule:

• 1:00 - 2:30 p.m.

March 21 Luncheon & April 18 Virtual Educational Workshop (Best Value!):

• Member educational workshop and luncheon: $75
• Non-member educational workshop and luncheon: $135

March 21 Luncheon Only:

• Member luncheon: $60
• Life member/Retiree luncheon: $35
• Association professional guest luncheon: $35
• Non-member luncheon: $75

April 18 Virtual Workshop Only:

• Member educational workshop $75
• Non-member educational workshop $100

  CAE hours: 2.5 (Combined total for both events)

About the April 18 Virtual Educational Deep Dive Workshop:
"Persuasive Techniques: Unleash the Power of Cialdini's Principles"

In this engaging and interactive presentation, we dive deep into the captivating world of persuasion, guided by the renowned insights of Dr. Robert Cialdini. Over the course of this dynamic session, participants will unlock the secrets to effectively influence others in both personal and professional spheres.

Participants will not only grasp the psychological underpinnings of persuasion but will also develop hands-on skills to implement these principles effectively.  This session equips you with the tools to become a persuasive communicator with decision makers. Join us for a transformative experience that will empower you to navigate the intricate landscape of persuasion with confidence and integrity.

Learning Objectives:

• Deep Understanding of Persuasion Principles: Participants will gain a comprehensive knowledge of Dr. Robert Cialdini's seven principles of persuasion, enabling them to recognize these principles in action in various scenarios.
• Practical Application: Attendees will acquire practical skills and strategies for applying these persuasion principles ethically in both personal and professional contexts, making them more effective communicators.
• Enhanced Confidence: By understanding the art of persuasion, participants will boost their confidence in influencing decision makers.

About the Speakers:

Barbara Burgie, visionary and leader of Burgie MediaFusion, has provided effective marketing and digital media strategies throughout Central Ohio for more than 19 years. Each day, she partners with clients to increase brand awareness and grow revenue through data-driven marketing. Barb’s adaptive approach empowers clients to understand and evaluate each campaign and investment and make adjustments to marketing strategy and plans along the way.

Through her positive spirit and creative energy, Barb guides clients through dynamic and fun strategies that build audiences and drive results. From analytics and design to websites and social media, she stays ahead of marketing trends and employs the latest media methods to grow brands through a blend of traditional and digital marketing campaigns.

Lori Zoss Kraska, MBA, CFRE, founder and CEO of Growth Owl, LLC, is a renowned expert in securing corporate sponsorships for associations and purpose-driven organizations. With a strong track record, she conducts impactful sponsorship training, guiding leaders in engaging C-suite decision makers. Her leadership spans PBS/NPR, DAC Group, I Heart Media, and the University of Phoenix. A sought-after speaker and workshop leader, she shares her expertise on corporate sponsorships at national conferences and podcasts. Possessing an MBA in Systems Management from Baldwin Wallace University and a CFRE certification, she empowers organizations to thrive in the corporate sponsorship landscape.

Specific to the associations industry, she has been a featured speaker at Florida Society of Association Executives (FSAE) Annual Conference 2023; FSAE Education Expo 2022; Non Dues-a-Palooza 2021-2023; Professionals for Association Revenue Rev Up 2023 and is a confirmed speaker for the 2024 Virginia Society of Association Executives (VSAE) Annual Conference.

SPECIAL THANKS TO:

Consent to use of photographic images: Registration and attendance at or participation in OSAP meetings and other activities constitutes an agreement by the registrant to OSAPs use and distribution (both now and in the future) of the registrant or attendee’s image in photographs, videotapes, and electronic reproduction of such events and activities. 

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