January 16, 2020
Effective Messaging & Brand Cohesion
In today’s busy world, “brands” are confused with logos, messages and/or missions. We're going to help eradicate this confusion.
In this workshop, we are going to examine and truly help define what makes your organization different, what your mission looks like and how to create consistent messages to successfully resonate and impact your target market. OSAE Member Barb Burgie, Burgie MediaFusion, will be presenting on the necessary strategies and techniques to implement effective messaging and brand cohesion when planning communication and marketing approaches.
Those who participated in the 2019 OSAE Shane Yates Association Leadership Forum are pre-registered for this webinar and will receive an email with instructions on how they can participate prior to the session.
For those who would like to participate in the webinar, please select this link.
Credit Hours: As a CAE Approved Provider, this educational program may be applied for one (1) credit toward your CAE application or renewal of professional development requirements.
We look forward to sharing Barb's insights with our participants.