Most love stories don’t begin at first sight—it takes intention to grow a relationship. When it comes to building relationships with meeting attendees, planning professionals can take steps to ensure affinity and trust is built with conference attendees.
Some meetings take place in the same destination, year after year, building that connection along the way. Other groups change destinations each year, with attendees noting their favorite stops along the way.
No matter your format, experts say there are some key things to keep in mind to make sure your attendees are happy to return to your conference or meeting each year, regardless of whether the location is familiar or new.
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