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A Surprising Tactic to Engage New Members Emerges

These emerging trends may surprise you

A New Member Engagement Survey by Kaiser Insights, LLC, and Dynamic Benchmarking, which first came out in 2018, is in the process of being updated. A sneak peek into some emerging trends may surprise you.

For starters, the use of online communities for new member engagement has grown 40 percent, moving up from seventh to third in tactics associations reported they used to onboard new members. Community leaders are welcoming new members within the online community by name and asking them to introduce themselves to others in the community.

“This is a very important new member engagement tactic,” said Amanda Kaiser, CEO of Kaiser Insights, and coauthor of the study. “This is one of the biggest changes that we saw in terms of the 16 tactics that we researched,”

Please select this link to read the complete article from Associations Now.

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