November 2, 2022
11:30AM - 2:45PM

Q4 Luncheon Meeting and Workshop

Innovation and Best Practices-The Keys to Young Member Engagement

Embassy Suites by Hilton Columbus-Dublin

Many myths prevail about young association members. Very few are supported by cutting-edge cognitive neuroscience and behavioral economics research. The prevalence of these myths stems from dangerous judgment errors that behavioral scientists call cognitive biases, which gravely impair the ability of association leaders to engage young members. For example, the false consensus effect – our tendency to overestimate the extent to which others share our perspectives – leads to senior association professionals seeing junior members as younger versions of themselves, and as a result, making serious errors in young member engagement.

Fortunately, recent research by the American Society of Association Executives and other organizations, along with academic research, has shown innovative ways to overcome these errors and improve young member engagement.

Join us Nov. 2, 2022, for the Q4 Luncheon and Workshop featuring keynote speaker Dr. Gleb Tsipursky.  Throughout this 2-part presentation, Dr. Gleb will offer attendees case studies and best practices, combined with groundbreaking research in cognitive neuroscience and behavioral economics, to give you the most critical skills and take-aways that you need to address cognitive biases and excel at engaging young association members.


Read more about Dr. Gleb Tsipursky

Q4 Luncheon Meeting & Workshop:

Luncheon Meeting Only:

Questions about registration? Contact Jeanne Hoffman.


CAE Approved  

CAE hours: 2.0*

* Two (2) hours for those attending the luncheon and workshop.  An additional one-hour credit is available to those who attend the complimentary Nov. 15 online ethics course, which is included in registration for the luncheon/workshop registration option.

The Q4 Luncheon and Workshop is being sponsored by:

Experience Columbus   Ohio Shores & Islands
  Saling Simms  
Osap Foundation Logo   Clark Schaefer Hackett



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