Marketing is in trouble. There’s a lot of turnover at the C-level, and too many marketing executives are not keeping up with emerging marketing platforms and best practices, which may be hindering your efforts to disseminate your message.
“It’s a faulty system that leads to irrelevant organizational charts based on bygone eras and pushy paid media, mixed up and unable to handle a society that loathes advertising but craves customer-centric information,” writes Dan Curran in a recent post for Entrepreneur.
What should marketing departments do to keep up? Curran suggests hiring journalists to your teams. “Every journalist possesses inherent traits that can take a marketing department to the next level, starting with a deep understanding that writings should be newsworthy,” he said.
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