All associations are in the business of sales, whether they want to believe it or not. Here are a few tips for changing the culture around the office, as well as an example that shows these tips in practice.
Girl Scouts have been everywhere this past month—in grocery store lobbies, at street corners, and at the entrance to the Metro station nearest my home. Until cookie season ended this week, my workdays were punctuated with Girl Scouts hawking their Tagalongs, Trefoils and, my favorites, Samoas at my Metro station.
What was interesting is that each group of scouts peddled their cookies with a different sales tactic. One evening, the girls were shouting their sales pitch. Another time, they opted for the “They’re going fast; get yours today” ploy. Yet another time, they had come up with an original song.
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