Letting your staffers explore a conference city can be more than just a good time for them. It’s an under-used opportunity to help them better serve your members and attendees.
Great conferences are mostly about happy attendees. Which isn’t easy, because unhappiness stalks attendees’ every turn. People give up their routines, and often vacation time, to spend time at your event; plane travel is a headache, even on a good day; expectations are high that everything from the education to the between-session snack options will be above average.
Mostly about happy attendees, yes, but not entirely. One thing that emerged as I worked on my feature in the new Associations Now on “bleisure” travel—trips blending business and leisure— is that the well-being of staffers who work at the conference matters too, in terms of morale, the bottom line, and their understanding of member needs. And, of course, the association’s leader has a big role to play in managing that.
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